What We Do
Sheffield is one of only ten consortia in England to be awarded Cultural Destinations funding by Arts Council England and Visit England. The purpose of the funding is to:
- encourage more and different people to experience arts and culture, contributing to the growth of the local visitor economy
- increase income and sustainability for cultural organisations and tourism businesses
- reposition culture as a key part of the visitor offer and local economic growth plans
This project runs from April 2014 to March 2017, and includes £270,000 from the Arts Council/Visit England and £40,000 from the City Council and the University of Sheffield.
The Cultural Destinations project has three strands:
Understanding the audience
Better data on current visitors to help targeted marketing and promotion, to help visitors to come more often, stay longer and enjoy more; and an on-going evaluation of the project’s impact. A contract for the lifetime of the project has been awarded to &Co Marketing.
A new expanded version of the Our Favourite Places website, to improve visitor information. This highlights the city’s authentic and independent cultural activities, festivals and visitor attractions, as well as eating places, coffee houses, real ale and places to stay, and suggests linked activities to create longer stays.
Enhancing the destination
Business support for a number of Sheffield festivals to help them become more sustainable and to grow, including:
- Off the Shelf
- Art Sheffield
- Festival of the Mind