Arts Council England has awarded £150,000 to Sheffield Culture Consortium in a bid to drive tourists to the vibrant city.
The grant will be used to run campaigns and highlight Sheffield as a destination for regional, national and international cultural consumers.
Sarah Maxfield, North Area Director, Arts Council England said: “This is fantastic news for the North. This investment will capitalise on the rich variety of arts and culture on offer here – positioning places as diverse as the rural Lake District, the metropolitan borough of Calderdale, and cities such as Sheffield and Manchester as leading cultural destinations. Over the coming years we hope to see these ambitious projects encouraging growth in the local visitor economy, and attracting more people from across the country – and indeed the world – to these great places.”
Working with Sheffield City Council (Marketing Sheffield), University of Sheffield (City & Cultural Engagement team) and Our Favourite Places culture website (ourfaveplaces.co.uk), Sheffield Culture Consortium will bring together cultural partners across the city to strengthen the visitor offer by promoting ‘joined-up’ and authentic Sheffield experiences. In particular Our Favourite Places will expand the website to highlight campaigns around five key themes that demonstrate Sheffield’s cultural strengths: Street art, festivals, modernist architecture, music and beer, plus major events and festivals.
Kate Dore, Chair of the Culture Consortium said: “It’s great news for Sheffield that the Culture Consortium has been awarded further Cultural Destinations funding by the Arts Council. Over the last three years, the first phase of this funding has really helped to cement the relationships between Sheffield’s outstanding festivals to the benefit of a wider audience, and to spread the word about our incredibly rich and authentic cultural offer through Our Favourite Places. Now the Consortium is looking forward to working in partnership to develop the diverse, year-round programme of festivals and arts events as a way for people to navigate the wealth of cultural opportunities in Sheffield and to drive more people to come and enjoy our vibrant and exciting city.”
Mary Lea, Cabinet member for Culture, Sport and Leisure at Sheffield City Council, said: “While we know that we have a thriving cultural scene here in Sheffield, with a vibrant mix of major events, festivals, art and much more, we know that we can always do better when it comes to shouting about it.
“That’s why this grant money is so important. With the funding, we will be able to raise the profile of Sheffield’s unique offer and encourage even more people to come here to sample our real ale scene, see a varied and eclectic range of artworks, and enjoy our events calendar.
“I look forward to seeing what the year ahead has in store.”
Building on the success of our existing Cultural Destinations project, Sheffield Culture Consortium and partners will work together to further increase national and international visitors to the city. The project will include the commissioning of three local artists of major international significance to make new work, as well as continuing to develop the culture website Our Favourite Places. This will position Sheffield as a cultural destination for cutting edge culture.
Professor Vanessa Toulmin (Director, City & Cultural Engagement, University of Sheffield) who led on the bid for the Culture Consortium said: “We are excited that the university will work with the Culture Consortium around enhancing, supporting and demonstrating our cultural vibrancy as a city as recognised by this award. Together we will celebrate our international artists, our amazing art, music and other areas where Sheffield leads the way. We will showcase a city that attracts visitors, enhances the student experience and benefits the residents – a city we are justly proud of.”